Savvy establishments recognize that families will patronize businesses that are welcoming to babies and young children. Your customers will see your business is interested in the health and welfare of the community.
Moreover, members of the Breastfeeding Welcome Here program receive recognition through promotion and publicity. Your business will also be listed in a directory of breastfeeding-friendly places, enabling families to easily find a location to breastfeed while out. Take the Business Pledge.
Beyond improving customer service, the Breastfeeding Welcome Here program increases public acceptance for breastfeeding, and encourages more families to breastfeed exclusively for six months – and even extend breastfeeding to the recommended two years and beyond.
Families are valuable customers for every business. Women make the decisions for 85% of all consumer purchases. By providing a positive environment where mothers can comfortably nurse while shopping, eating, enjoying a cup of coffee, or worshipping in their chosen church, families return the favor by spending more, visiting repeatedly, and leaving positive reviews.
The majority of mothers in the United States initiate breastfeeding so we know these mothers have chosen to breastfeed. When new mothers and babies are out of the house, they are more likely to patronize businesses and visit locations that welcome breastfeeding.
Many mothers are afraid to breastfeed in public. The problem is big enough that it keeps mothers from breastfeeding at all or causes them to end their breastfeeding relationship before meeting their breastfeeding goals.
Additionally, this is a big deal because Alabama's law that supports breastfeeding in public states
"A mother may breastfeed her child in any location, public or private, where the mother is otherwise authorized to be present." (Ala. Code § 22-1-13)
All businesses and public places, by law, must be breastfeeding friendly.
Scientific research and studies affirm that breastfeeding is truly optimal for babies’ nutrition, development, and well-being, even in developed countries such as the United States. The United States would save $2.2 billion per year if 90% of families breastfed exclusively for 6 months because medical care costs are lower for fully breastfed infants than never-breastfed infants.
Breast milk provides all of the nutrients, vitamins and minerals an infant needs for growth for the first six months, and no other liquids or food are needed. Breast milk is a complex living nutritional fluid containing anti-bodies, enzymes, long chain fatty acids, and hormones.
Breastfed babies are shown to form healthy attachments with their mothers and are less likely to be victims of maternal abuse or neglect. Breastfeeding mothers experience a strong sense of connection with their babies. Mothering through breastfeeding is vital for the wellbeing of the youth of tomorrow.
Breastfed babies are less likely to have allergies or develop childhood sickness like asthma, ear infections, type 2 diabetes, leukemia, lower respiratory infections, and necrotizing enterocolitis. Breastfed babies also have lower risk of Sudden Infant Death Syndrome (SIDS).
Breastfeeding mothers experience reduced risks of breast, ovarian, and endometrial cancers as well as reduced risk of type 2 diabetes. The longer mothers breastfeed, the more they reap the health benefits of breastfeeding. Mothers need the support and encouragement of people around them to sustain breastfeeding.
Breastfeeding helps make a more productive workforce. Mothers who breastfeed miss less work to care for sick infants than mothers who feed their infants formula. Employer medical costs are also lower for breastfeeding families.